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We were sold a bill of goods when social media first exploded on the scene: Create an account, post a few things, and the money is going to roll in! The reality of the algorithms and our attention economy is that not all of our posts, in fact just a tiny fraction, are actually seen by our audience. We have to be focused, strategic, and consistent in our social media efforts in order to get any traction.

In this session with Brandon Bryant, Eugene Lovendusky, Mitch Stein, and Julianna Weissbein, we'll discuss how to take people from passive fans to passionate supporters and create social media content that actually converts.