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Let's talk user personas! In this session led by Alexis Brodt and Leslie Cole, we'll be diving deep into how you can use Google Ads platform tools to ideate and target your ideal user. Google Video will be our guide as we walk you through the technical steps to target these users in channel. We will cover targeting based on demographics, user queries, user web & app activity and more. You'll walk away with the basic strategy tools you need to launch YouTube and/or Display ads today!