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Both nonprofits and corporate partners dream about the perfect launch. When Wounded Warrior Project and Nutrabolt began a two-year partnership in 2022, the plan combined the goals of igniting the limitless potential of our nation’s heroes with the introduction of a line of WWP-inspired products that would appeal to consumers. Learn from Jessie Carzoli and Katie Geyer about how the partners collaborated to create a compelling combination of storytelling through content, social media, and public relations about inspiring “real life” experiences combined with impactful consumer targeting via direct to consumer and commercial programming.