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Peer-to-peer fundraising is one of the most effective donor acquisition strategies for small and medium sized nonprofits as we enter 2024. Even for large organizations, peer to peer is a cost effective, scalable way to bring new donors to the organization and reach campaign goals. However, it is often underutilized or only thought of as a social media strategy for Millennial and Gen Z donors.

Led by Rob Wu and Matt Gayer, participants will learn the variety of ways to activate a peer-to-peer communications and fundraising strategy. We will cover how to choose the right peer-to-peer leaders, how to engage and prepare them appropriately, and how to motivate them to be successful.