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As a nonprofit professional, you know general information about most of your donors. You know that Dawn likes to get mail and that Paul would rather chat on the phone. But do you know general trends and preferences when it comes to your donor base as a group?

In this session, Jeff Vogel with Donor Perfect will use real examples to illustrate how data leads to insights, which leads into strategy and action. We will show how gift and donor data can transform your understanding of segments of your supporters, and how that can unlock new strategies to engage with your best supporters and build your community.