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Everything (read: everything) contributes to donor loyalty or to losing them. Every single field, pixel, word, checkbox, payment method, or lack thereof is going to be a negative or positive contributor to the donor experience. Short-term gains are won by improving conversion rates through better digital experiences, while longer-term gains are earned through trust. In this session you'll learn from Salvatore Salpietro how to see your donor experience from the other side. For donors, nonprofit teams, and beneficiaries of the mission you work so hard on; the impact is real and tangible.