Get This Session Recording!

Once users make it to your website, then what? In this session, we'll explore how you can harness the surprisingly enormous impact Conversion Rate Optimization (CRO) could have on your website.

In this 45-to-60-minute talk led by Andrea Malone and Regan Dishon, we'll share the CRO strategies we use at our digital marketing agency, specifically tailored for the nonprofit sector. You'll get a crash course in CRO—what it is, why it matters, and how to start using it to your advantage. We'll discuss the tools that can help you make data-driven decisions and the step-by-step changes that can transform browsers into benefactors.