The landscape of nonprofit marketing rapidly evolves beyond traditional methods and towards a future where community engagement leads. In 2024, embracing a Community-First Advertising strategy is not just beneficial—it's essential. This approach moves away from transactional interactions, which can diminish trust and generosity, towards nurturing a deeply engaged community through meaningful collaborations and innovative digital strategies.

Join Cameron Ripley, CEO of Community Boost, who has helped over 1,000 nonprofits raise more than $100 million, for a transformative discussion on shifting your nonprofit's focus to Community-First Advertising. This strategy integrates the power of digital advertising with community engagement to locate and activate your cause’s most passionate advocates—those currently engaging with content on platforms like Instagram, Facebook, Google, and podcasts, who are yet to discover your mission.

In this keynote, explore how Community-First Advertising can revolutionize your nonprofit by:

• Harnessing the Viral Power of Creators: Leverage influential content creators to amplify your mission and message across diverse platforms.
• Scaling Recurring Giving Systematically: Adopt innovative, sustainable strategies to grow your base of regular donors.
• Innovating Tomorrow’s Major Gift Pipeline: Align major giving strategies with the future philanthropy trends.
• Cultivating a Committed Online Community: Build a robust digital community dedicated to the success of your mission.

Discover the potential of your digital community in driving your mission forward without additional ad spend. In this streamlined 40-minute session, featuring a dynamic 10-minute live client testimonial, join Eric Linssen, Associate Director at Community Boost Accelerator, for an in-depth exploration of our three-step Google Ad Grant maximization process. This process has significantly increased site traffic for hundreds of nonprofits without direct ad spend.

Eric brings a wealth of nonprofit marketing expertise, having managed over $5 million in ad spend and substantially scaled online revenue and impact for some of the world's leading nonprofits. During this session, Eric will guide you through:

• The key tactic that has enabled hundreds of nonprofits to 10x their website visitors without spending a dime on ads.
• Our proven, streamlined 3-step process for effective Google Ad Grants utilization.
• A practical, step-by-step guide tailored to help any organization, regardless of size, enhance its digital engagement.

With Meta ads leading as the preferred advertising channel for over half of nonprofits in 2024, understanding how to leverage this platform is more crucial than ever. Join Michele Foletta, Senior Account Manager at Community Boost, at Nonprofit Ad Day for a panel discussion filled with actionable insights from nonprofits who have mastered Meta advertising. With her extensive background managing digital campaigns for organizations like charity:water and The Pediatric Brain Tumor Foundation, Michele will guide this exploration into effective nonprofit advertising strategies.

This session will delve into:

• Real Results: Discover firsthand accounts from nonprofits about their most successful Meta ad campaigns and the strategies that made them impactful.
• Engaging Communities: Learn how to use Meta ads not just for outreach but to foster and nurture engaged communities of supporters.
• Conversion Strategies: Learn practical tactics for converting meta-ad engagements into substantial donor support, ensuring every click contributes to your mission.

As nonprofits navigate the competitive digital landscape, mastering paid search advertising is critical to enhancing visibility, engagement, and fundraising. Join Emily Fisher, Google Ads Channel Lead and Digital Supervisor of Search at Community Boost, for an in-depth panel discussion illuminating paid search ads' transformative power. With a unique blend of creativity and data analysis honed through managing paid and Ad Grant campaigns, Emily will share strategies that have propelled nonprofits to achieve remarkable goals.

This session will cover:

• Effective Ad Strategies: Learn from our expert panelists, including Emily Fisher, how to design and implement paid search campaigns that effectively reach and engage your target audience while optimizing your ad spend for the highest returns.
• Campaign Analytics and Optimization: Learn how to monitor, analyze, and refine your ad performance continuously, ensuring your campaigns are cost-effective and impactful.

• As nonprofits navigate the competitive digital landscape, mastering paid search advertising is critical to enhancing visibility, engagement, and fundraising.

Uncover the expansive potential of digital audio advertising in the nonprofit sector with Ashley Brannan, a seasoned expert in nonprofit digital marketing strategies from Community Boost. This webinar delves into how digital audio platforms, from Spotify and Pandora to PodcastOne and SoundCloud, offer targeted, cost-effective opportunities to enhance your nonprofit's visibility and engagement.

In this session, you'll explore:

• Comparing Digital Audio Ads to Traditional Radio: Understand digital audio's unique benefits to nonprofit marketing.
• Benefits of Digital Audio Advertising: Discover how these platforms enable precise targeting and measurable impact, offering a superior reach over traditional methods.
• Crafting Effective Digital Audio Ads: Learn the essential elements that make digital audio ads compelling and memorable.
• Success Stories: Listen to real-life case studies from nonprofits utilizing digital audio for fundraising and awareness.
• Platform Insights: Receive an in-depth guide on selecting the most beneficial platforms for your objectives.
• Strategic Deployment: Uncover effective strategies for executing digital audio ads to maximize their reach and impact.

Explore the cutting edge of nonprofit marketing with Blake Arata, Director of Digital at Community Boost, in this interactive webinar designed for an audience already familiar with digital advertising tools. Whether refining your existing strategies or diving deeper into new technologies, this session will guide you through advanced AI-driven marketing tactics, focusing on the practical application of tools like ChatGPT and Gemini (formerly Google Bard).

In this highly targeted webinar, you'll:

• Master Generative AI: Gain a sophisticated understanding of how AI like Gemini and ChatGPT can transform your nonprofit's marketing. Blake will provide live demonstrations showcasing these tools' unique capabilities in real-time.
• Strategic Implementation: Dive into strategic, actionable ways to integrate AI tools into your marketing efforts. Witness live demos covering advanced keyword research, narrative crafting, automated email marketing, precise grant writing, and conversion-optimized ad copy.
• Maximize Cost Efficiency: Learn how to leverage AI to streamline operations, reduce manual efforts, and maximize your limited marketing resources.
• Navigate Ethical Considerations: Address the ethical implications of using AI, ensuring your strategies align with your nonprofit's values and mission.
• Real-World Success: Hear from nonprofits that have successfully implemented these AI tools with detailed case studies and actionable insights.
• Interactive Engagement: Participate in a lively Q&A session with Blake, bringing your advanced questions to enhance your understanding and application of these AI tools.

Discover the power of digital creators in driving social change at this engaging fireside chat featuring Patrick Savoia from Meta's Government and Social Impact Team and Brett Strasser from the Ad Council's Creators for Good. As part of Nonprofit Ad Day, this session explores the impactful use of creators in spreading awareness and mobilizing action for critical social issues, from environmental conservation to public health initiatives.

Key highlights include:

• Authentic Connections: Learn how creators become trusted voices, delivering your campaign’s message through genuine, relatable engagement with their audiences.
• Expanding the Ecosystem of Influencers: Delve into the Ad Council’s strategy of embracing a broad spectrum of influencers, including experts and community leaders, to ensure diverse audience resonance.
• Partnering with Purpose: Understand the dynamics of successful collaborations where creators are seen as partners, blending detailed strategic guidance with creative autonomy to produce authentic and resonant content.
• Cost-Effective Strategies: Discover how to work with creators on varying budgets, including options for reduced rates or pro bono work to support social good.
• Choosing the Right Scale: Evaluate the unique benefits of both micro and macro influencers, whether they maximize engagement within niche groups or expand reach across broader audiences.

Join us at Nonprofit Ad Day for a visionary exploration of how artificial intelligence redefines the landscape of nonprofit engagement. This session, led by Dezhay Caraway, Analytics Channel Lead, and Zoey Brown, Associate Digital Specialist, offers a fresh perspective on utilizing AI to enhance your marketing efforts and improve operational efficiencies across your organization.

• AI Integration Essentials: Understand the foundational elements of AI technologies like ChatGPT and Google Bard and how these tools can be adapted to suit your nonprofit's specific needs.
• Operational Transformation: Explore how AI can be seamlessly integrated into various facets of your organization, from donor management to campaign analysis, transforming day-to-day operations and long-term strategies.
• Resource Optimization: Learn strategies to utilize AI for optimizing resource allocation, ensuring that your nonprofit can achieve more with less and sustain its efforts even with budgetary limitations.
• Ethical Deployment: Delve into the ethical deployment of AI tools, focusing on maintaining transparency and integrity in your initiatives while aligning with your core values and mission.
• Impactful AI Case Studies: Learn from real-world examples of how AI has been successfully implemented by nonprofits to drive engagement and enhance operational effectiveness.
• Dynamic Q&A Interaction: Participate in an engaging Q&A session where you can pose your questions and discuss the potential and challenges of AI in the nonprofit sector.

Join Al Nucum, Demand Generation Specialist, at Nonprofit Ad Day for an interactive Q&A where we dive into action community-first marketing.

With the Nonprofit Marketing Club, Al guides nonprofit leaders through the essentials of using the community to build effective marketing.

This interactive session offers a unique opportunity to ask questions and gain insights into effectively using digital tools to attract and retain supporters while optimizing resources and budget.  

Dive into a discussion on activating your community to power your mission and ensure your nonprofit stands out in a crowded digital landscape. Are you ready to turn every online interaction into a meaningful community connection? 

Join Katie Groke, a seasoned expert in digital search channels from Community Boost, at Nonprofit Ad Day for a detailed workshop on utilizing YouTube Ads to engage and grow your nonprofit’s audience. With extensive experience in Google Ad Grant, Paid Search, and YouTube Ads for Social Impact, Katie will guide participants through the nuances of building detailed user personas and effectively using YouTube’s comprehensive targeting tools to attract and convert viewers into active supporters. 

Key Takeaways:

• Persona Crafting: Discover how to create precise user personas leveraging YouTube’s advanced demographic and behavioral analytics for more focused and effective campaigns.
• Strategic Targeting: Uncover the potential of YouTube’s targeting features, including user queries and web and app activity, to ensure your messages reach the right audience.
• Campaign Optimization: Learn essential strategies for setting up, launching, and optimizing your YouTube and Display ads for maximum effectiveness from the start.

Join Al Nucum, Demand Generation Specialist, at Nonprofit Ad Day for an interactive Q&A where we dive into action community-first marketing.

With the Nonprofit Marketing Club, Al guides nonprofit leaders through the essentials of using the community to build effective marketing.

This interactive session offers a unique opportunity to ask questions and gain insights into effectively using digital tools to attract and retain supporters while optimizing resources and budget.  

Dive into a discussion on activating your community to power your mission and ensure your nonprofit stands out in a crowded digital landscape. Are you ready to turn every online interaction into a meaningful community connection? 

Join us for a compelling closing panel discussion at Nonprofit Ad Day, featuring a lineup of distinguished digital marketing experts from Community Boost. This session brings together Cameron Ripley, Eric Linssen, Michele Foletta, Emily Fisher, Ashley Brannan, Blake Arata, Dezhay Caraway, and Katie Groke, each bringing a unique perspective on driving nonprofit success through digital strategies. The panel will cover a broad range of topics discussed throughout the conference, from activating community-first advertising and leveraging AI to mastering paid search ads and optimizing digital audio strategies for nonprofit engagement.

This interactive discussion will provide a platform for the speakers to share insights from their sessions, answer your pressing questions, and discuss actionable next steps for nonprofits looking to enhance their digital presence and impact. Prepare to leave this session with a comprehensive understanding of the current and future trends in nonprofit marketing, equipped with practical advice and strategies to transform your organization's approach to digital engagement and community building.