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W E L C O M E T O
The Nonprofit Marketing Summit August 2021
Featuring 14 high-impact sessions led by nonprofit industry leaders including Beth Kanter, Julia Campbell, Angela Pitter, and more! Check out the full schedule below!
8:30-9:00 AM PST
How to Get the Most Out of VIP Day
Listen to Cameron’s breakdown of the agenda for VIP Day. He will be giving us a preview of what to expect from the sessions in each of the 3 rooms.
Cameron Ripley
The Digital-First Nonprofit: Sharing Lessons Learned from the Pandemic’s Fast-Tracked Digital Transformation
Digital transformation accelerated during the pandemic with many nonprofits packing a decade of digital maturity into 18 months. Many teams dramatically increased their comfort and skills with delivering digital events & marketing campaigns as a remote distributed team. It is unclear when everyone will return and work together in-person as we knew it pre-pandemic, but we are clearly moving towards hybrid models for marketing teams. This is the perfect time to reflect on the lessons learned and leverage the benefits of a digital-first team for success. This highly participatory and interactive and participatory session will help participants reflect on and share their successes as well as areas to improve when working as a remote distributed or hybrid marketing team.
Beth Kanter
9:00-10:00 AM PST
LinkedIn for Nonprofits Workshop
As we have learned, Linkedin isn’t just for B2B marketing and sales, it can also be utilized for nonprofits. If you can get your board members, employees, and volunteers on Linkedin it can be a great tool to build networks and possibly secure funding for your organization. Attend this workshop to learn exactly how to put these plans into play and start taking advantage of the opportunities on Linkedin.
Angela Pitter
The Art of Year End Fundraising 2021: How to Develop a Compelling Campaign Story
Developing a strong and compelling campaign story can make a huge difference in your donation revenue. Attend this session to learn about how your organization can articulate your mission’s efforts and impact while appealing to emotions to ensure your donation ask is accepted. Michael will be walking you through tried and true donation campaign storytelling framework to help you get your message across and ultimately prepare you for year-end giving.
Michael GoodrumHow to Create a Content Strategy to Convert Social Media Fans and Followers Into Donors and Long-Term Supporters
Social media expert, Julia Campbell, will be teaching you how to select the best social media platforms for your nonprofit based on your goals and ideal audience, how to fill out a content calendar to stay on track, and how to create and repurpose content that your audience will love. She will also be going step-by-step through resources like her Content Strategy Playbook and her Tools of the Trade guide.
Julia Campbell10:00-11:00 AM PST
How to Build Brand Affinity in a Challenging Market
As organizations prioritize digital first, performance-driven marketing strategies they’ve become reliant on tactical marketing often losing sight of the importance of building authentic and trusted brands through more creative means. During this session we’ll dig into a few brands that have taken a step back to put their best foot forward by aligning their message with consumer values, and focusing on generating awareness and affinity to build a following of loyal customers and donors.
Samantha Sussman
How to Effectively Launch Your Year-End Campaign
What does your organization struggle with when it comes to year-end fundraising? Is it hard to stand out? Do you have trouble acquiring new donors? The answers to these questions should influence which marketing tools will be best leveraged for maximum impact on your campaign. In this session, Megan will discuss how to determine which marketing tools would be best for your organization, provide you with an outline on a launch strategy, and walk you through a solid timeline for each campaign phase.
Megan ElliottSuccessfully Future Proofing Your Tech Stack
Hear from Salvatore Salpietro, Chief Experience Officer at Fundraise Up, and Michael Levack, Data Analytics Area of Practice Manager at Community Boost, on how nonprofit marketers can quickly pivot to combat the impact of iOS 14.5. They will be discussing how to ensure strong tracking, how to adjust your digital ad strategy with tactics that are working, what the Conversions API can do and why it’s important, and lastly, how to talk to your board about future proofing your tech stack.
Salvatore Salpietro & Michael Levack
11:30 AM-12:30 PM PST
Google Ad Grants Audit Workshop
Join our in-house Google Ad Grant Certified experts for a workshop on how to maximize your $10k per month. This workshop will dive into ad grant compliance, best practices, campaign analysis, ad group analysis, keywords, extensions and more.This session will provide you with an understanding of what you can change in your own Ad Grant account right away to start seeing better results.
Emily Fisher, Isabelle Ashraf & Katie GrokeTake Your Year End Campaign to Next Level: 7 Tips to Surpass Goal & Finish Strong
Building upon previous sessions in the Year-End Fundraising Room, our Director of Traffic and Conversions, Blake, will be covering his top 7 tips to surpass your goal and finish the year strong. These 7 tips will be based on trends the Community Boost team has noticed after working with hundreds of nonprofits on their year-end giving campaigns.
Blake ArataHow to Sell Investing in Digital to Your Board
YOU understand why it’s so important. YOU understand the long-term benefits. But do all the decision makers? How can you help them get ready to say yes, to understand this is an investment versus cost? That it’s more about mission, not just money? That this investment aligns with your strategic priorities? Let’s set you up for success so you can assess their readiness to dive into digital, understand common objections and how to overcome them, keep them laser focused on what matters most–the various ways to measure ROI, and how to be sure you’re not in this alone. You’ll be able to build a case that will be tough to refuse after this presentation!
Cindi Phallen
12:30-1:30 PM PST
Facebook Ads Audit Workshop
During this workshop you will be performing your own audit on your Facebook and Instagram Ads account. The Community Boost team will walk you through our audit scorecard and help you identify which areas of your account could use improvement and how to improve them. This workshop is perfect for any digital marketers that run their own Facebook Ads and are looking to see a higher return on ad spend.
Chloe O'Rourke & Jalina MorganNext Level Year End Stewardship & Building Off of the Momentum to Drive Recurring Giving in 2022
Nonprofits raise 60% of their online revenue in the last 2 months of the year. So how can your organization extend its fundraising successes after year-end giving has ended? Tune in to this session on donor stewardship and the keys to launching your recurring giving plan to find out. Janaye will be discussing the best channels to promote and scale your program and covering best practices for doing so.
Janaye Perry1:30-2:00 PM PST
VIP Day Wrap Up & Closing
What a day! Hear Cameron’s closing thoughts on today and the summit as a whole. This session will cover key takeaways from today's workshops and sessions as well as logistics on how to utilize all of your VIP benefits. Thank you for attending #NMS2021!
Cameron Ripley